In the age of information, digital marketing has never been more important to the real estate profession for growing business and generating leads.

This four-webinar masterclass presented by digital marketing specialist iProspect (a dentsu company) will help you better understand the benefits of digital marketing and how it can complement your existing marketing plan.

You’ll learn how to enhance your marketing performance, lead generation and overall business brand growth. Whether you use an external marketing agency or do it in house yourself, this masterclass series is for you, and will provide practical tips to improve the efficiency of your office marketing and maximize your return on investment.

Webinars in the masterclass series include:

Digital Marketing Foundation – This introductory webinar will help you understand the foundations before tackling the more technical topics below. This webinar will cover the media landscape and the basics of digital marketing, including the role of channels and their integration with more traditional marketing (radio, newspaper and outdoor advertising).

Search Engine Marketing (SEM) Introduction – This webinar will focus on an explanation of SEM and what are its basics, such as what is search, how search works, different search strategies and how to influence paid search performance on Google or Bing.

Search Engine Optimisation (SEO) Introduction – This session focusses specifically on SEO and the different factors that influence organic search performance i.e. technical, content, Google My Business reviews and backlinking – all of which increase your visibility and engagement online more cost effectively without having to invest in paid activity.

Social Media Introduction – This webinar will focus on social media with an explanation of the difference between paid and organic social media and the role each plays in lead generation, engagement and relationship building.

Don’t miss out on this opportunity to advance your marketing skills and learn how digital marketing specifically can help grow your prospecting and assist with overall business growth. Register today!

Who is this digital marketing masterclass recommended for? Anyone working at any level in the real estate profession, from principal licensees to admin coordinators, sales agents, associates, property managers, sole traders and more.

Event Information:

Dates: 5, 7, 12 & 14 July 2022
Time : 9am – 10am
Price: $300 for Members | $550 Non-Members (Entire Series)
CPD: 80 points


how to book:

  • After you’ve registered, you will receive an email with the link to access the first webinar of the 4 part series.
  • To receive the allocated CPD points, complete the CPD pending request form located at the bottom of your ‘My CPD Status‘ Page
  • Please ensure you log in using an individual log in, not an agency log in.