5 Resolutions for Real Estate Agents

Sales,  Principals,  Salespeople

To ensure you’re equipped for a great 2021, we have put together five resolutions that any real estate professional can adopt. From marketing tips to productivity suggestions, we’ve got what you need to kick some goals this new year.

1. Invest in Your Marketing Strategy

Start off the year with a clearly defined marketing strategy. Whether it’s to market yourself or to market your agency; set your goals, target audience and action plan early on.

Before you start brainstorming your marketing strategy for the year, ensure that you have clearly identified your brand messaging for the year, remaining consistent with prior marketing messages. Marketing off-brand is not only ineffective, it can create confusion among your consumers.

Next, identify your goals and objectives. What do you want to achieve from your marketing in 2021? Be specific. If sales is your goal, determine what demographic you would like to make those sales and how you would like these leads to come in. This will help you define your target market.

Once your target market has been identified, conduct your market research. How does this market view content? How much money do they earn? All of these factors will help you define your marketing plan.

Planning is the magical key to success when it comes to marketing. If your goal is to become a timely, well-oiled content machine; draft a content calendar for the next six months. Once you have a plan written in stone, it becomes much easier to stick to it.

When executing your marketing plan, consider all the relevant channels to promote your service that will ensure you are meeting the needs of your target markets. This is where a 360-degree marketing strategy will come in handy.

2. Stand Out and Upskill

Up your real estate game in 2021, and gain a competitive edge by upgrading your real estate licence.

With the current stability of the property market, it could be the perfect time to take the leap and become your own boss. Open your own real estate business and practice as an independent contractor; your career options are endless.

3. Implement Property Technology

When 2020 brought us a global pandemic, it left real estate professionals around the state wondering how they could continue operations with home lockdown rules and strictly virtual communication.

While we can’t predict what 2021 will bring, we can suggest that real estate professionals invest in PropTech. From virtual tours to online inspections, One Touch Execution™ to data marketing; we have predicted multiple PropTech trends for 2021 that support real estate professionals with your day to day operations, and that will ensure you can continue operations throughout unprecedented times such as COVID-19.

4. Boost Productivity

After the year 2020, it seems that everyone is on ‘struggle street’ trying to muster the motivation to see the year out, once and for all. After a year of unprecedented events, we all need some motivation to start 2021 off the right way.

Now that you have taken the time to relax, recoup and rejuvenate, it’s time to start thinking about how you will boost your productivity in the new year. Last July, we spoke to media mogul, Courtney Mangan about how real estate professionals can ensure you get the most out of your working day.

She suggested planning and prioritising tasks, blocking time for particular jobs, creating a distraction list and ensuring breaks are scheduled.

5. Stay Educated

In an industry that evolves as fast as a coin flip, it’s vital that you keep your finger on the pulse about news and updates in the industry. Become an REIQ member and access great resources and support to help you excel in your career.

Stay up to date with what’s going on in your city or suburb by attending planning sessions held by your local council. Brisbane City Council’s free Talk to a Planner sessions are open to help real estate agents, business owners and residents determine how building and construction plans are affected by the City Plan. You will be given the opportunity to chat with a planning specialist and access different panels.