From Sales Agent to Principal: 3 Tips for Success 

Sales,  Salespeople

If you’re an elite sales agent that’s considering becoming a principal, there’s a few steps you can take to help you get there. While many just concentrate on the cash reserves or contacts they need to open their doors, there’s plenty of other things to consider before starting your own agency. 

Here’s our three success tips to seamlessly transition from sales agent to principal.  

1. Establish the Right Motives

The transition from sales agent to principal can feel like a natural career progression for some. However, it’s important to consider that as a principal, you’ll be spending less time selling and more time concentrating on other areas of your business; such as people management, bookkeeping, rent roll growth and more. If you’re considering making the switch, check in with yourself and decipher what is motivating your decision. Jarrod Perry, Principal of Hutton and Hutton Inner East and 2019 REIQ Young Gun says establishing the right ‘why’ is critical before you take the leap and open your own agency. 

“If it’s for the money, don’t do it,” says Perry. If it’s for the title, don’t do it. If you have an interest in helping others or developing skills, or if you have ambition for growth and love real estate, then it could be for you. It’s very different to being an agent, but incredibly rewarding if you have the right ‘why’.” 

Step up your game! Upgrade to a full real estate licence.

2. Develop Leadership Skills

As a sales agent, you need a variety of soft skills to get the edge over your competition: effective communication, negotiation tactics, tenacity, a growth mindset, and much more. When you’re running your own agency, your required soft skills become less about making sales and more about leadership.  

While you may still make a handful of sales per monthyour main focus should be to provide guidance and support for your staff. John Knight, Managing Director of Business Depot, says principals are responsible for instilling confidence in the team and maintaining a positive company culture, which in turn, determines the success of the business. 

“Real estate businesses are people businesses more than anything else,” says Mr Knight. “Principals must empower their team to achieve if they want to have a successful business.  I love the old adage, you need everyone on the bus, they need to have somewhere to drive to and have someone at the wheel.” 

Of course, these skills aren’t innate to most people. That’s why it’s crucial to consult your mentors, enrol in leadership programs and do extensive research before you open the doors of your very own agency. 

3. Get Qualified!

Once you’ve established the right motives and developed the necessary skills, all that’s left to do is get qualified. If you’ve already got your real estate registration certificate, the next step is to upgrade to a real estate full licence. This qualification allows you to work as an independent contractor or open your own real estate business as a principal licensee. If you’re still uncertain whether the transition from sales agent to principal is right for you, the REIQ’s team of career coaches are available to answer your questions, share their experiences and help you on the path to the career of your dreams. Book your free career coaching session here 

Enrol Today

Here’s what others have to say

Trade with Mr WILLIAMS JOHNSON today, if you find Binary, Crypto and Forex trading confusing. He will assist you with good trading signals and guide you on how to make unbelievable profit when you Invest. I lost so much trading alone, but when I met him, he changed my trading story. Now I earn $7,500 weekly with a minimum investment of $500. You can reach him to trade for you, if you really want a financial turn around in your trading career.ignorance is a deadly disease you better find someone to explain to you. He's from Austin Texas uscontact:WhatsApp :+1(361)266-4237Email : williamsjohnsonforextrade@gmail.com
Joe Weber Kingsley
Joe Weber Kingsley
02:19 27 Jan 21
Great training course was very informative. I feel I gained lots of knowledge and there is a lot of support from the REIQ team online, via phone and in person and am looking forward to starting my career in the real estate industry!
Laura Stills
Laura Stills
08:14 22 Oct 20
I found the REIQ Real Estate Licence Online Training Course was very good, easy to access, with brilliant course materials to read and assignments that really checked on your understanding of the details of every aspect of real estate practise. I enjoyed the course even though it took a few months due to working full time and found the support of the trainers and assessors very helpful and encouraging. Thanks REIQ Training team for helping me through!
Lindy Lear
Lindy Lear
10:47 18 Oct 20
Gerry MacKenzie
Gerry MacKenzie
06:53 12 Oct 20
Good course. Materials and tools given to finish the course easily. Was no problem to finish. Support is there if needed it.
Jade Dodds
Jade Dodds
09:11 09 Oct 20
I would like to share with you our experience that we have recently had through the REIQ Professional Development Team.We have had an awesome start to 2020 thanks to the great service provided by the REIQ Professional Development Team. Congratulations to Liz who started and finished her Certificate of Registration Course with the REIQ in December 2019. She loved the training, particularly the fact the trainers are experienced and still walk the talk and are active in real estate. Fast turnaround for marking of the assessments with help on hand by way of tutoring if needed meant she could get the Application to Office of Fair Trading for her registration happening quickly. We are thrilled, from start to finish with the course and application to Fair Trading she had her Certificate of Registration within 5 weeks. Really impressed with the training, help and support team REIQ gave Liz and the quick processing time by the Office of Fair Trading.We also regularly use the Property Management Support Service and General Agency Advice Service and believe it offers great value for our membership. The PMSS team provide practical advice by practising property management professionals who can relate to the everyday challenges property managers face.Keep up the good work Team REIQ,
RE/MAX Ignite
RE/MAX Ignite
05:56 21 Jan 20
I cannot recommend REIQ enough. The training, environment & staff were beyond my expectations. A special mention for Rachael who is a trainer at REIQ. Rachael knows her stuff. Her knowledge of the industry and style of delivery helped me get across the line and score my dream job.
Paul Conway
Paul Conway
05:11 15 Jan 20
I wasnt sure that I would get through the Agents and Licence course with everything I had on, made an attempt a year ago with another provider that went totally pear shaped but the REIQ course is structured in a way that made sense. While all of their trainers are experts in their field, they offer onsite student support on Tuesdays with Rachel providing the right advice and reassurance to get you there, even if you havent studied for a while. If you've ever wanted a career in Real Estate this is where you get started!
Lynette Nitson
Lynette Nitson
01:48 13 Jan 20
Great staff that are always helpful.
Kensington Ràpoza
Kensington Ràpoza
11:20 28 Dec 19
Great friendly environment
David Priest
David Priest
22:47 19 Nov 19
Very impressed with the trainers that I have had for the past 3 days. Each individual trainer was very helpful and made sure that everyone in the class understood everything before we progressed through the modules.
Shannon Goldsworthy
Shannon Goldsworthy
04:34 23 Oct 19
Recently completed my Licence course and thoroughly enjoyed the in-class tutorials taught by highly professional trainers with many years of industry experiences. The student support that is available every Tuesday is an extremely helpful resource, again with very experienced trainers to ensure you get the right advice the first time. REIQ has really structured the entire full Licence course end to end thoughtfully, especially when you’re new to this industry. Highly recommended!
Julian Phua
Julian Phua
07:01 02 Oct 19
Recently I completed the Real Estate Licensing course at REIQ and was blown away by the help and support provided by Ms. Connie McKee who is a trainer at REIQ. Connie is very professional and has years of knowledge and work experience in the Real Estate Industry.I am glad I chose REIQ as my pathway into the Real Estate Industry.
Kaizan Irani
Kaizan Irani
00:23 30 May 19
Helpful staff. Useful networking events and training videos.
Eagle Real Estate
Eagle Real Estate
02:27 25 Jul 18
Just done two days interactive training with Melissa Sullivan. Sensational! Such a great presenter and electric delivery of material. Quick paced and hands-on!Very glad to have been in this class!!! Awesome
Miles Griffiths
Miles Griffiths
07:01 26 Jun 18
Jason Bond
Jason Bond
10:29 19 Jun 18
Welcoming and friendly staff, always available to support their members. The Property Management Support Team is particularly helpful. Well worth the subscription fees just to have access to advice from these experienced practitioners.
Laura Valenti
Laura Valenti
21:29 16 Jun 18
Haydn Denovan
Haydn Denovan
02:51 20 Mar 18
Jacqui McKeering
Jacqui McKeering
02:01 08 Mar 18
Proud to be a member of such a prestigious organisation. Thank You for the support 🏡
Jamie Smith
Jamie Smith
07:28 07 Mar 18
Blake Richard
Blake Richard
01:34 05 Mar 18
Tina Nenadic
Tina Nenadic
12:57 02 Mar 18
Michelle Wright
Michelle Wright
04:07 26 Feb 18
Annette Jeffs
Annette Jeffs
14:43 23 Nov 17
Adam Milton
Adam Milton
01:52 22 Nov 17
Katie Cotton
Katie Cotton
10:04 31 Oct 17
Liam Hanlon
Liam Hanlon
12:06 05 Sep 17
Had Melissa Sullivan conducting the sales registration course for the past two days I have to say I think this woman is inspiring she kept the class focused and engaged throughout the two days. I dont normally complete surveys but felt that I wanted to share that this lady has inspired me to give sales ago and I never thought i would say that as i have been a PM and honestly never thought I could see myself as a sales agent... Thanks Mel for such a great two days
Karen Riddell
Karen Riddell
07:04 03 Aug 17

YOU MAY ALSO LIKE

Subscribe