We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Visit our Privacy Policy to learn more. By using our site, you agree to our use of cookies.
01 days until the next course
Course duration
2-3 hours
$120 online
Payment plans available
Career opportunities
Develop an effective business strategy for your agency
Course overview
This course imparts the essential skills and knowledge required to develop a business strategy that effectively positions a property agency in the market. Participants will learn how to identify and analyse business opportunities and assess potential demand for agency services. Additionally, the course covers the establishment of business goals and objectives to achieve a competitive edge.
1: Analyse Business Opportunities in the Property Market
• Analyse sources of information about the property market and business environment to determine both immediate and ongoing business opportunities.
• Complete cost–benefit analysis of property information to determine the viability of opportunities.
2: Prepare for Potential Demand for Agency Services
• Analyse available information to develop agency property market profile.
• Estimate demand for agency services and develop potential client profile.
• Determine resources to service projected demand and include in an overall cost–benefit analysis.
• Establish agency marketing positioning strategy.
• Document range of services to be provided with associated service fees and charges.
3: Establish Business Goals and Objectives
• Determine business goals and identify activities to achieve projected share of the property market.
• Conduct break-even analysis of short- and long-term agency viability to ensure cash flow.
• Determine performance benchmarks.
4: Review Business Strategies
• Develop strategic directions within the business plan.
• Use agency business plan to evaluate agency business performance.
Who should attend?
Ideal for those working in residential sales, auctions, property management, commercial, business broking and buyer's agency.
Inclusions
Certificate of Completion.
CPD Type 1, OFT approved number QLDCPD20250026
Investment
More information
A computer to access online learning materials.
Self-paced online course.
Expected time commitment 2-3 hours.
You’ll have 30 days of access to complete the course at your own pace. With interactive modules, downloadable resources, and targeted study materials, you’ll be equipped to apply what you learn directly to your professional practice.
$120 for 30-day access to online content
Other courses for you
More CPD courses
See our full list of CPD courses
Why you should study with the REIQ
Expert Industry Trainers
Learn from the best. All our trainers have at least 15 years’ industry experience and still have highly successful careers in real estate. Now as teachers, they can pass on their industry expertise to you.
Reputation
As the peak body for real estate in Queensland, the REIQ is highly regarded by the industry and known for producing job-ready professionals. Real estate agencies are 60% more likely to hire REIQ graduates.
Graduate Membership
We offer FREE 12-month graduate membership to help you succeed during your first year in the industry. Graduate membership assists with a seamless transition from student to professional.
Graduate membership
Support
As an REIQ student, you'll receive FREE one-on-one student support sessions with our expert trainers during your studies to ensure you are supported every step of the way. You can also book private one-hour tutorials if needed (fees apply).
Industry Connections
REIQ students receive FREE career networking opportunities to meet with credible agencies. These events are a great opportunity to connect with industry professionals and potential employers in a casual environment.
Payment options
Maximum flexibility for you. Choose to pay your course upfront or enter into a payment plan.
Payment plans
Need help? 1300 697 347 or contact us