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Course overview
This CPD course provides essential skills and knowledge for developing marketing and communication profiles in real estate. Participants will learn various marketing methods, the value of different communication activities, and how to create a personal marketing profile. By the end, they'll proficiently leverage marketing techniques, craft effective strategies, and establish a strong personal brand to enhance professional visibility and success. This training empowers real estate professionals to effectively promote themselves and their services, driving business growth and client engagement.
1: Interpret Marketing and Communication Channels
• Identify and analyse the intent, purpose, and relationships between marketing and communication channels.
• Explain their role in client and community engagement.
• Identify and explain ethical practices in marketing and communication.
• Interpret their role in client, customer, and community engagement.
2: Develop a Personal Profile
• Examine general expectations of clients for a real estate service.
• Record alignment between personal practice and client expectations.
• Explain the importance of a personal profile in attracting potential clients.
• Create an ethical personal profile for marketing and communication purposes.
• Record ways of resolving outstanding matters arising from client expectations.
3: Examine Client Engagement Practices for Marketing Property
• Examine general expectations of clients for property marketing.
• Research and explain how a property is represented to appeal to a client.
• Analyze and record the alignment between the property profile and marketing approach.
4: Examine Marketing and Communication Channels for Community Engagement
• Identify and analyze community expectations for real estate marketing and communications.
• Identify and analyze methods used by an agency to engage the community.
• Analyze and explain the alignment between an agency's marketing and communication approach and community expectations.
• Identify risks to the agency from poor marketing and communication practices and propose strategies to minimize those risks.
Who should attend?
Ideal for those working in residential sales, auctioneering, property management, commercial, business broking and buyer's agency.
Inclusions
Certificate of Completion.
CPD Type 1, OFT approved number QLDCPD20250011
Investment
$120 for 30 day access to online content
More information
Self-paced online course.
Expected time commitment 2-3 hours.
You’ll have 30 days of access to complete the course at your own pace. With interactive modules, downloadable resources, and targeted study materials, you’ll be equipped to apply what you learn directly to your professional practice.
A computer to access online learning materials.
$100 for 30-day access to online content
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Why you should study with the REIQ
Expert Industry Trainers
Learn from the best. All our trainers have at least 15 years’ industry experience and still have highly successful careers in real estate. Now as teachers, they can pass on their industry expertise to you.
Reputation
As the peak body for real estate in Queensland, the REIQ is highly regarded by the industry and known for producing job-ready professionals. Real estate agencies are 60% more likely to hire REIQ graduates.
Graduate Membership
We offer FREE 12-month graduate membership to help you succeed during your first year in the industry. Graduate membership assists with a seamless transition from student to professional.
Graduate membership
Support
As an REIQ student, you'll receive FREE one-on-one student support sessions with our expert trainers during your studies to ensure you are supported every step of the way. You can also book private one-hour tutorials if needed (fees apply).
Industry Connections
REIQ students receive FREE career networking opportunities to meet with credible agencies. These events are a great opportunity to connect with industry professionals and potential employers in a casual environment.
Payment options
Maximum flexibility for you. Choose to pay your course upfront or enter into a payment plan.
Payment plans
Need help? 1300 697 347 or contact us