2020 – Same old, same old

Business, Journal,  Principals,  Property Managers,  Salespeople

When I started writing this column, I naturally researched what others thought about how best to approach the new year.

After all, it is a new decade and that means it must be special.

Here is what I found in my travels.

The same boring stuff!

Set goals, plan, give yourself a digital makeover, upgrade your image! Really? We can do better than that.

Then I got thinking – what will really make a difference to my business and any business for that matter? It comes down to what is between your ears. It is how you think about yourself and your business.

We all know what to do – it is simple. Prospect to get the leads, present to secure the listings, and market and negotiate to sell.


So what is there to set resolutions about? It is not about what to do but about how to do it.

Here are five things you can work on every day to grow and succeed.

Learn how to deal with rejection

Your ability to handle rejection will be in direct proportion to your success. When someone says no and lists with another agent they are not saying you are a bad agent or you are not a nice person. They are simply rejecting what you are offering. They could also be rejecting how you presented your offering.

Someone else had a better, more compelling offer than yours. Learn from that. Ask – ‘how could I have done that better’. Here is a novel idea – next time your offer is rejected, ask the person who knocked you back how you could have done it better and what made you choose someone else.

You might just learn something you can apply next time.

Think differently about ‘failure’

The best way to never fail is to never try. Don’t get out of bed, don’t do anything and that way you can’t ‘fail’. That is stupid, of course.

Instead, why don’t you embrace it because failure is a good thing! It is OK to fail and in fact it makes you more interesting… more human. Say ‘whoops, I goofed!’ People love you to be honest and own up to when you took a misstep.

The fear of failure stops us a lot shorter than failure itself. Failure makes us stronger.

Carolyn and I walk most days and we pass an exercise setup. I was always amazed at the ability of one person – roughly my age – who is able to do pull ups. I tried and couldn’t even get my feet off the ground. He gave me some hints.

“Learn your limits and then push it, eventually you will build muscle.”

At first the tissue is damaged, but it’ll heal bigger and stronger than before. It works! After a few months I can at least lift and hold and soon I will be able to do pull ups. Failure is learning your limits so you can improve and build.

Delegate, don’t abdicate

Allow others to take responsibility. I can just hear you saying ‘but no one can do it as well as me’. Are you sure about that? Who said that how you are doing something is the best and most effective way to do it?

By letting go of things, you give yourself the opportunity to do more of what you are really good at. So what if they make a mistake? It is part of the learning process and if you’re honest, that is what someone probably did for you at some stage.

True delegation requires giving responsibility and that can mean allowing the person to make a mistake. It will come down to how you handle that situation and allow them to learn from that experience.

True delegation means giving someone the responsibility to do something, but being prepared to help pick the pieces if it goes pear-shaped.

Develop a ‘YOU Inc’ mentality

Have a look around. Your training gear with that distinctive swoosh on the side, the coffee mug you’re carrying, your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end.

Branding is all around and it works! It’s time to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper.

Regardless of your age, position, or how long you have been doing what you are doing, all of us need to understand the importance of branding.

We are CEOs of our own companies: Me Inc. To be in business today, your most important job is to be head marketer for the brand called You.

Have some fun

This should be the easy part but it isn’t. I know from personal experience, having fun is something you must plan. It is easy to feel guilty about taking time out to live life, but I have never seen a gravestone that read ‘I wish I had spent more time at work’.

When you take time out to have some fun with family and friends, you re-charge the batteries and it’s amazing how differently things look after a break. Everyone needs a release, and laughter releases endorphins – the brain’s ‘feel-good’ hormone – which enables you to let go of stress and negativity.

People who laugh often are happier and more productive. Find time for laughter every day, even if it’s a quick video on YouTube.

Treat yourself!

All the best for 2020.

Kevin Turner hosts Australasia’s longest running and most listened to podcast for real estate agents, business owners and property managers – Real Estate UNCUT.  He is also the Anchor for international property OTT network – PropertyTV.